B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- marketers seeing lead generation benefits for marketers spending six hours per week on social media (2023)
66% of marketers saw lead generation benefits from spending as little as six hours per week on social media.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.webware.io/blogs/webware/1102880-cost-effective-lead-generation-strategies-for-business-… ↗
Source Article
Cost-Effective Lead Generation Strategies for Business Owners and Digital Marketers
In today's competitive digital landscape, generating quality leads is crucial for the success of any business. However, many business owners and digital marketers often face the challenge of limited budgets when it comes to lead generation efforts. The good news is that there are several cost-effect…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social finding cited by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers spending six hours per week on social media: 66% marketers seeing lead generation benefits. Source: Sprout Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-lead-gen-six-hours-week
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<blockquote cite="https://lighthousedata.io/data/social-media-lead-gen-six-hours-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- marketers seeing lead generation benefits for marketers spending six hours per week on social media<br><small>Source: Sprout Social (2023) · <a href="https://lighthousedata.io/data/social-media-lead-gen-six-hours-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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