B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21%
21% -- share of customers saying social media informs purchase decision for automotive customers (2026)
21% of automotive customers state that social media directly informs their purchase decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bemysocial.com
Primary
Tier C
https://bemysocial.com/automotive-remake/ ↗
Source Article
automotive-remake
Original Research
bemysocial.com
· Original study ↗
Methodology
Cited by agency blog; original research source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
automotive customers: 21% share of customers saying social media informs purchase decision. Source: bemysocial.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-informs-auto-purchase-21
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-informs-auto-purchase-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share of customers saying social media informs purchase decision for automotive customers<br><small>Source: bemysocial.com (2026) · <a href="https://lighthousedata.io/data/social-media-informs-auto-purchase-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.