B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

72%

72% -- marketers reporting increased site traffic for marketers (2011)

Name: Marketers Reporting Increased Site Traffic Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2011 · SocialMediaExaminer.com

72% of marketers reported that social media increased traffic to their website in a 2011 report.

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Attribution: SocialMediaExaminer.com View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2011

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SocialMediaExaminer.com Primary Tier C

http://www.afterdarkgrafx.com/blog/marketing-your-website/social-media-giving-small-firms-a-boost/ ↗

Confidence: 23/100 Vintage: 2011 Channel: Common Crawl

Source Article

Social media giving small firms a boost

Original Research

SocialMediaExaminer.com · Original study ↗

Methodology

From SocialMediaExaminer.com 2011 Social Media Marketing report

Methodology documented

Segmentation

Industrymedia_entertainment Company SizeSMB RoleAll marketers Channelsocial

Cite this stat

Plain Text

marketers: 72% marketers reporting increased site traffic. Source: SocialMediaExaminer.com (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-increased-traffic-2011

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<blockquote cite="https://lighthousedata.io/data/social-media-increased-traffic-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- marketers reporting increased site traffic for marketers<br><small>Source: SocialMediaExaminer.com (2011) · <a href="https://lighthousedata.io/data/social-media-increased-traffic-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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