B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- share of real estate businesses reporting social media as highest quality lead source for US real estate businesses (2021)
According to a report by the National Association of Realtors, 47% of real estate businesses note that social media results in the highest quality lead compared to other sources.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://mainblogs.draftss2.opalstacked.com/digitalization-of-the-real-state-industry ↗
Source Article
Digitalization of the Real State Industry - Draftss
Digitalization of the Real State Industry in the mid-nineties searching for a new home has not centered on newspaper listings. The window displays of real estate agencies; rather potential purchasers have focused their initial attention on information available online.
However, we at Draftss also pr…
Original Research
National Association of Realtors
· Original study ↗
Methodology
Blog citing a National Association of Realtors report; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US real estate businesses: 47% share of real estate businesses reporting social media as highest quality lead source. Source: National Association of Realtors (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-highest-quality-leads-real-estate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-highest-quality-leads-real-estate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of real estate businesses reporting social media as highest quality lead source for US real estate businesses<br><small>Source: National Association of Realtors (2021) · <a href="https://lighthousedata.io/data/social-media-highest-quality-leads-real-estate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.