B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
58%
58% -- share of brands with social media goal of increasing brand awareness for Social media marketers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://jumpseller.in/learn/how-to-do-your-social-media-marketing-right/ ↗
Source Article
Learn How to Unlock the Power of Social Media Marketing
More than half of all the people in the world are on social media, making it a land of opportunity for businesses. However, you need an effective social media marketing strategy to get the best results.
Today, people don’t use social networks just to connect with other people. They also use it to re…
Original Research
Sprout Social
· Original study ↗
Methodology
From the Sprout Social Index, most common social media goals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media marketers: 58% share of brands with social media goal of increasing brand awareness. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-goal-brand-awareness-58
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<blockquote cite="https://lighthousedata.io/data/social-media-goal-brand-awareness-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of brands with social media goal of increasing brand awareness for Social media marketers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/social-media-goal-brand-awareness-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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