B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- decline in social media use for friend connection and opinion sharing for Global social media users (2024)
Using social media primarily to keep up with friends and share opinions declined by 40% between 2014 and 2024 among 250,000 users in 50+ countries.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
250,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Financial Times (John Burn-Murdoch)
Primary
Tier B
https://www.qbd.co.uk/why-social-media-as-we-knew-it-is-dead/ ↗
Source Article
Why social media, as we knew it, is dead | QBD
“Social media, as we once knew it, is over.”
Mark Zuckerberg said that. In June 2025, the man who built the biggest social network in history admitted the game has completely changed.
Why are you still playing it the same way?
You think the solution to your social media problem is creating more cont…
Original Research
Financial Times (John Burn-Murdoch)
· Original study ↗
Methodology
FT John Burn-Murdoch analysis of 250,000 social media users in 50+ countries over a decade; range not applicable
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global social media users: 40% decline in social media use for friend connection and opinion sharing. Source: Financial Times (John Burn-Murdoch) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-friend-connection-decline-2024
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<blockquote cite="https://lighthousedata.io/data/social-media-friend-connection-decline-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- decline in social media use for friend connection and opinion sharing for Global social media users<br><small>Source: Financial Times (John Burn-Murdoch) (2024) · <a href="https://lighthousedata.io/data/social-media-friend-connection-decline-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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