B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

88%

88% -- marketers reporting increased exposure from social media for marketers (2021)

Name: Marketers Reporting Increased Exposure From Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2021 · Social Media Examiner

88% of marketers believe their social media efforts generate more exposure.

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Attribution: Social Media Examiner View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

88%

Unit

Percentage

Data Vintage

2021

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Social Media Examiner Primary Tier B

https://www.b2bwritingsuccess.com/2021/11/social-media-mktg-roadmap-the-klt-principle/ ↗

Confidence: 53/100 Vintage: 2021 Channel: Common Crawl

Source Article

Social Media Mktg Roadmap: The KLT Principle

Original Research

Social Media Examiner · Original study ↗

Methodology

Social Media Examiner 2021 Social Media Marketing Industry Report (annual industry survey)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers: 88% marketers reporting increased exposure from social media. Source: Social Media Examiner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-exposure-marketers-2021

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<blockquote cite="https://lighthousedata.io/data/social-media-exposure-marketers-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- marketers reporting increased exposure from social media for marketers<br><small>Source: Social Media Examiner (2021) · <a href="https://lighthousedata.io/data/social-media-exposure-marketers-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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