B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- marketers using video in social media for marketers (2021)
60% of marketers used video in their social media marketing, making it the most used content type.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Examiner
Primary
Tier C
https://empowerpioneers.com/content-marketing-services/ ↗
Source Article
Content Marketing Services - Empowering Entrepreneurs Business Professionals
September 24th, 2026
You designed, built or crafted an excellent product or service. But this is merely the first step in your journey to success. You will need Content Marketing Services to help you drive your customer to action so you can generate leads for your business.
An effective website that…
Original Research
Social Media Examiner
· Original study ↗
Methodology
Social Media Examiner 2021 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 60% marketers using video in social media. Source: Social Media Examiner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-examiner-video-usage-2021
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<blockquote cite="https://lighthousedata.io/data/social-media-examiner-video-usage-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- marketers using video in social media for marketers<br><small>Source: Social Media Examiner (2021) · <a href="https://lighthousedata.io/data/social-media-examiner-video-usage-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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