B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- share of total engagement in first hour after posting for social media posts (2021)
Fifty percent of total engagement on a social media post is received in the first hour after posting.
- Attributed generally to 'studies' without specifying a particular study or platform.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
podymos.com
Primary
Tier C
https://www.podymos.com/why-is-social-media-reporting-important/ ↗
Source Article
Why is Social Media Reporting Important? - Podymos
26 Oct 21 | 14:05:32
Either way, social media reporting will help.
After all, as Peter Drucker said “You cannot improve what you don’t measure”. In this article, we’ll run through everything you need to know about social media reporting, including what you should be looking for to drive success.
Get…
Original Research
podymos.com
· Original study ↗
Methodology
Cited as 'studies show' without named source
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
social media posts: 50% share of total engagement in first hour after posting. Source: podymos.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-engagement-first-hour-50
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<blockquote cite="https://lighthousedata.io/data/social-media-engagement-first-hour-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of total engagement in first hour after posting for social media posts<br><small>Source: podymos.com (2021) · <a href="https://lighthousedata.io/data/social-media-engagement-first-hour-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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