B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- share of consumers buying online after social media discovery for online consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unnamed internet trend report
Primary
Tier C
https://www.andrelvaughn.com/digital-marketing-today/ ↗
Source Article
What Is Digital Marketing And How Does It Work Today?
Original Research
Unnamed internet trend report
· Original study ↗
Methodology
Cited to an unnamed 'internet trend report'; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 55% share of consumers buying online after social media discovery. Source: Unnamed internet trend report (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-discovery-purchase-55pct
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<blockquote cite="https://lighthousedata.io/data/social-media-discovery-purchase-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of consumers buying online after social media discovery for online consumers<br><small>Source: Unnamed internet trend report (2026) · <a href="https://lighthousedata.io/data/social-media-discovery-purchase-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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