B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- percentage of customers using social media for customer service for customers (2023)
67% of customers consistently use social media for customer service according to McKinsey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.alvaria.com/blog/top-contact-center-statistics-you-should-know-in-2023-and-what-they-mea… ↗
Source Article
Top Contact Center Statistics You Should Know in 2023 (and What they Mean to your Business)
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey finding cited via Alvaria blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 67% percentage of customers using social media for customer service. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-customer-service-mckinsey
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<blockquote cite="https://lighthousedata.io/data/social-media-customer-service-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- percentage of customers using social media for customer service for customers<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/social-media-customer-service-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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