B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- social media contribution to company performance growth for US companies (2020)
The rated contributions of social media to company performance rose by 24% since February.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Marketing Association / CMO Survey
Primary
Tier C
https://www.bauerhaus.com/top-5-emerging-marketing-opportunities-in-the-era-of-covid-19/ ↗
Source Article
Top 5 emerging marketing opportunities in the era of COVID-19 - Bauerhaus Design, Inc.
There’s no doubt consumer habits have changed in recent months. (After all, haven’t most of our habits changed?)
Consumers are stocking up on grocery items and outdoor retail items. Businesses across the food and outdoor industries are offering adapted and, in many cases, brand new offerings, from m…
Original Research
American Marketing Association / CMO Survey
· Original study ↗
Methodology
CMO Survey finding; first rise in social media contribution ratings since 2016
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US companies: 24% social media contribution to company performance growth. Source: American Marketing Association / CMO Survey (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-contribution-rise-2020
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<blockquote cite="https://lighthousedata.io/data/social-media-contribution-rise-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- social media contribution to company performance growth for US companies<br><small>Source: American Marketing Association / CMO Survey (2020) · <a href="https://lighthousedata.io/data/social-media-contribution-rise-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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