B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- social media complaints ignored rate for consumer complaints to brands on social media (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
A.T. Kearney
Primary
Tier C
https://www.arrowfly.com/study-finds-70-percent-of-complaints-on-social-media-are-ingnored/ ↗
Source Article
Social Media Study Reveals that 70% of Complaints are Ignored
Original Research
A.T. Kearney
· Original study ↗
Methodology
Attribute to A T Kearney's Annual Social Media Survey; survey year not stated in article so collection year (2026) used; rate refers to consumer complaints on social media receiving no brand response
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumer complaints to brands on social media: 70% social media complaints ignored rate. Source: A.T. Kearney (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-complaints-ignored-70-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-complaints-ignored-70-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- social media complaints ignored rate for consumer complaints to brands on social media<br><small>Source: A.T. Kearney (2026) · <a href="https://lighthousedata.io/data/social-media-complaints-ignored-70-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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