B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

26%

26% -- share of consumers expressing dissatisfaction via social media for US online consumers (2026)

Name: Share Of Consumers Expressing Dissatisfaction Via Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · Harris Interactive

26% of Americans who use the internet use social media such as Facebook or Twitter to express their dissatisfaction with a specific company, brand, or product.

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Attribution: Harris Interactive View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

26%

Unit

Percentage

Data Vintage

2026

Entity

US online consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Harris Interactive Primary Tier B

http://www.seoport.dk/online-reputation-management-guide/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Online Reputation Management Guide

Original Research

Harris Interactive · Original study ↗

Methodology

Survey by Harris Interactive cited by SEOPORT

Methodology documented

Segmentation

Industrymarketing

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Plain Text

US online consumers: 26% share of consumers expressing dissatisfaction via social media. Source: Harris Interactive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-complaint-sharing-us

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<blockquote cite="https://lighthousedata.io/data/social-media-complaint-sharing-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- share of consumers expressing dissatisfaction via social media for US online consumers<br><small>Source: Harris Interactive (2026) · <a href="https://lighthousedata.io/data/social-media-complaint-sharing-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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