B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- customer advocacy increase from answering social complaints for brands (2022)
Answering a social media complaint can increase customer advocacy by as much as 25%.
- Increase is stated as 'by as much as 25%'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Convince and Convert
Primary
Tier C
https://5minutesseo.com/statistics/customer-service-statistics/?ref=hackernoon.com ↗
Source Article
70+ Customer Service Statistics & Trends for 2022
Ever wondered why businesses around the world resonate on the relevance of customer service statistics, so much in tandem? Are all those fancy customer management worth the hype? Why do some businesses, even with brilliant products, do not translate into profits or an average product being a househo…
Original Research
Convince and Convert
· Original study ↗
Methodology
Convince and Convert research cited in stat compilation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 25% customer advocacy increase from answering social complaints. Source: Convince and Convert (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-complaint-advocacy
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<blockquote cite="https://lighthousedata.io/data/social-media-complaint-advocacy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- customer advocacy increase from answering social complaints for brands<br><small>Source: Convince and Convert (2022) · <a href="https://lighthousedata.io/data/social-media-complaint-advocacy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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