B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- share of sales reps saying social media yields highest cold outreach response for B2B sales reps (2025)
According to HubSpot's 2025 sales report, 42% of sales reps say social media yields the highest cold outreach response, outperforming email and phone.
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Lighthouse Research Team
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Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.faceplantcreative.com/best-social-media-marketing-agency-blog/how-to-do-b2b-social-media… ↗
Source Article
How to Do B2B Social Media Marketing: Channels, Content & Strategy | Faceplant
How to Do B2B Social Media Marketing: Channels, Content & Strategy
B2B social media marketing is one of the most powerful tools your business can have.
When you do it right, it can build brand authority, warm up cold buyers before your sales team contacts them, and give you a direct line to the peop…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot's 2025 sales report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps: 42% share of sales reps saying social media yields highest cold outreach response. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-cold-outreach-response-2025
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<blockquote cite="https://lighthousedata.io/data/social-media-cold-outreach-response-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of sales reps saying social media yields highest cold outreach response for B2B sales reps<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/social-media-cold-outreach-response-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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