B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

83%

83% -- consumer sentiment positive reaction rate for brands responding to followers on social media (2024)

2024  · SalesForce Marketing Cloud

83% of people have a positive reaction to brands that respond to their followers on social media.

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Attribution: SalesForce Marketing Cloud View source
Lighthouse Research Team
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Source verified Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2024
Entity
brands responding to followers on social media
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
SalesForce Marketing Cloud Primary Tier C
https://ibisstudio.com/3-ways-to-increase-enrollment-in-private-schools/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
3 ways to increase enrollment in private schools
3 ways to increase enrollment in private schools If you’re running a private school and wondering how to increase enrollment, there are some concrete steps that you can take. When it comes to strategies for increasing student enrollment, there are many different approaches that can be taken. Below a…
Original Research
SalesForce Marketing Cloud · Original study ↗

Cited from a SalesForce Marketing Cloud report; methodology not described in source

Methodology documented
IndustryEducation RoleSocial Media Manager Channelsocial
Plain Text
brands responding to followers on social media: 83% consumer sentiment positive reaction rate. Source: SalesForce Marketing Cloud (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-brand-response-positive-reaction
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<blockquote cite="https://lighthousedata.io/data/social-media-brand-response-positive-reaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumer sentiment positive reaction rate for brands responding to followers on social media<br><small>Source: SalesForce Marketing Cloud (2024) · <a href="https://lighthousedata.io/data/social-media-brand-response-positive-reaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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