B
Evidence Grade B
Graded
under review
Safe to Cite
Current
54%
54% -- social media users researching brands for social media users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bespokelydigital.com
Primary
Tier C
https://bespokelydigital.com/brand-awareness/ ↗
Source Article
Brand Awareness: Unlocking Success in a Competitive Marketplace
Original Research
bespokelydigital.com
· Original study ↗
Methodology
Unspecified research cited by secondary blog
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social media users: 54% social media users researching brands. Source: bespokelydigital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-brand-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-brand-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- social media users researching brands for social media users<br><small>Source: bespokelydigital.com (2026) · <a href="https://lighthousedata.io/data/social-media-brand-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.