B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- consumers feeling connected to brands on social media for consumers (2023)
64% of consumers feel more connected to brands that engage with them on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://linchpinseo.com/building-a-local-brand-establishing-your-reputation/ ↗
Source Article
Linchpin SEO : How To Build a Local Brand: Establishing Your Local Community Reputation
Building a robust local brand is an essential strategy for businesses seeking to establish a stronghold in their market. The ability to resonate with a local audience sets the foundation for cultivating customer loyalty and driving long-term growth. Local branding not only elevates a business’s repu…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social survey as cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 64% consumers feeling connected to brands on social media. Source: Sprout Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-brand-connection-2023
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<blockquote cite="https://lighthousedata.io/data/social-media-brand-connection-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers feeling connected to brands on social media for consumers<br><small>Source: Sprout Social (2023) · <a href="https://lighthousedata.io/data/social-media-brand-connection-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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