B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- brand awareness channel share for social media (2025)
Research conducted by Tangoo with Censuswide reveals that social media leads brand awareness at the top of the funnel at 52%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tangoo / Censuswide
Primary
Tier B
https://www.tangoo.com/blog/beyond-the-big-screen-mastering-the-programmatic-shift-into-ctv-and-pdoo… ↗
Source Article
Beyond the Big Screen: Mastering the Programmatic Shift into CTV and PDOOH
Experts from Tangoo, Adlook, PubMatic, and Google share insights on how brands can thrive in today’s fragmented, multi-screen advertising landscape.
The digital advertising landscape is no longer a linear journey. As audiences fragment across devices, the traditional "funnel" is under pressure from …
Original Research
Tangoo / Censuswide
· Original study ↗
Methodology
Research conducted by Tangoo with Censuswide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media: 52% brand awareness channel share. Source: Tangoo / Censuswide (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-brand-awareness-top-funnel-2025
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<blockquote cite="https://lighthousedata.io/data/social-media-brand-awareness-top-funnel-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- brand awareness channel share for social media<br><small>Source: Tangoo / Censuswide (2025) · <a href="https://lighthousedata.io/data/social-media-brand-awareness-top-funnel-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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