B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- social media marketing effectiveness rate for social media marketing professionals (2026)
91% of surveyed social media marketing professionals said social media marketing worked for increasing brand awareness.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialkaboom.com
Primary
Tier C
http://www.socialkaboom.com/readsocial.php ↗
Source Article
Social Media Marketing
Original Research
socialkaboom.com
· Original study ↗
Methodology
Survey of social media marketing professionals
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 91% | |
| 2026 (current) | 92% | +1.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media marketing professionals: 91% social media marketing effectiveness rate. Source: socialkaboom.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-brand-awareness-effectiveness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-brand-awareness-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- social media marketing effectiveness rate for social media marketing professionals<br><small>Source: socialkaboom.com (2026) · <a href="https://lighthousedata.io/data/social-media-brand-awareness-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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