B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- share of people saying social media affects choice of healthcare provider for healthcare consumers (2026)
41% of people state that social media would affect their choice of a specific doctor, hospital, or medical facility.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demi & Cooper Advertising and DC Interactive Group
Primary
Tier C
https://alokbadatia.com/digital-marketing-for-healthcare-industry/ ↗
Source Article
Digital Marketing for Healthcare Industry
Original Research
Demi & Cooper Advertising and DC Interactive Group
· Original study ↗
Methodology
Cited to Demi & Cooper Advertising and DC Interactive Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
healthcare consumers: 41% share of people saying social media affects choice of healthcare provider. Source: Demi & Cooper Advertising and DC Interactive Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-affects-provider-choice-41
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<blockquote cite="https://lighthousedata.io/data/social-media-affects-provider-choice-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of people saying social media affects choice of healthcare provider for healthcare consumers<br><small>Source: Demi & Cooper Advertising and DC Interactive Group (2026) · <a href="https://lighthousedata.io/data/social-media-affects-provider-choice-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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