B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- trust rate social media ads for regular podcast listeners (2025)
39% of regular podcast listeners trust social media ads (compared to 77-81% who trust host recommendations).
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://www.socialmon.ai/blog/60-podcaster-instagram-post-ideas-with-examples-that-grow-listeners ↗
Source Article
60 Podcaster Instagram post ideas with examples that grow listeners
60 Podcaster Instagram post ideas with examples that grow listeners
Podcast listeners trust their host at roughly the same level as a close friend. Not a trusted brand. Not an admired public figure. A friend. Research from LinkedIn shows that 77-81% of regular podcast listeners trust host recommenda…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn research cited by Socialmon blog; comparison to host recommendation trust.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
regular podcast listeners: 39% trust rate social media ads. Source: LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-ads-trust-rate-podcast-listeners
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<blockquote cite="https://lighthousedata.io/data/social-media-ads-trust-rate-podcast-listeners" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- trust rate social media ads for regular podcast listeners<br><small>Source: LinkedIn (2025) · <a href="https://lighthousedata.io/data/social-media-ads-trust-rate-podcast-listeners" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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