B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- brand awareness increase from social media ads for Social media ad campaigns (2026)
Social media ads can increase brand awareness by up to 80% when executed well, according to Hootsuite data.
- Upper bound ('up to 80%') when executed well.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://leadsbabyleads.com/how-to-create-a-successful-digital-marketing-budget ↗
Source Article
How to Create a Successful Digital Marketing Budget | LeadsBabyLeads
What You Need to Know
Creating a successful digital marketing budget is pivotal for any business aiming to thrive in today’s competitive landscape. Understanding the nuances involved in budgeting for digital marketing can significantly impact the return on investment (ROI). Below are essential facto…
Original Research
Hootsuite
· Original study ↗
Methodology
Article cites Hootsuite data; 'up to 80%' is an upper bound reported by the source, not a midpoint; no date given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media ad campaigns: 80% brand awareness increase from social media ads. Source: Hootsuite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-ads-brand-awareness-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-ads-brand-awareness-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand awareness increase from social media ads for Social media ad campaigns<br><small>Source: Hootsuite (2026) · <a href="https://lighthousedata.io/data/social-media-ads-brand-awareness-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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