C
Evidence Grade C
Review Required
Dated
$49,000,000,000
$49,000,000,000 — digital ad spend for global social media advertising (2021)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$49,000,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Study Type
Meta_analysis
Geography
Global
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
20
Sources (2)
Sedaily
Primary
Tier A
http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=69cbd5abaacb4041a85ec98291a4dbc3&url=http… ↗
Also cited by
financesonline.com
https://financesonline.com/social-media-statistics/
2026-03-31
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer projection
Study: Meta_analysis
n=707
Methodology documented
Segmentation
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
global social media advertising: $49,000,000,000 digital ad spend. Source: Sedaily (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/social-media-ad-spending-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-ad-spending-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$49,000,000,000</strong> — digital ad spend for global social media advertising<br><small>Source: Sedaily (2021) · <a href="https://lighthousedata.io/data/social-media-ad-spending-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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