B Evidence Grade B Trusted with Context Current

9.5%

9.5% — digital ad spend for US advertising industry (2026)

Name: Digital Ad Spend Statistics
Creator: Lighthouse Research
Published: 2026-03-09

2026 · Unknown · Seoul Newspaper

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Source: Seoul Newspaper View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-29 · How we verify data →

Source verified Evidence graded

Value

9.5%

Unit

Percentage

Data Vintage

2026

Entity

US advertising industry

Study Type

Unknown

Geography

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

55/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (9)

Seoul Newspaper Primary Tier A

https://www.seoul.co.kr/news/economy/industry/2018/09/14/20180914002011 ↗

Confidence: 85/100 Vintage: 2026

Source Article

영업이익률 7.7%… 2015년 이후 최고 지난 2분기(4~6월) 기업들의 매출과 이익이 늘고 부채는 줄어든 것으로 나타났다. 다만 업종과 규모에 따라 편차가 큰 데다 ‘고용 참사’ 속에 거둔 성적표여서 “장사 잘했다”고 박수를 칠 수 있는지는 의문이다.●삼성·SK하이닉스 제외 땐 5.5%로 하락 특히 제조업의 2분기 영업이익률은 9.5%로 1분기(8.8%)에 이어 연속으로 역대 최고 기록을 갈아치웠다. 반도체 업황 호조가 수익성 개선의 원동력이었다. 한은 관계자는 “(대표적인 반도체 제조기업인) 삼성전자와 SK하이닉스를 제외한 영…

Also cited by

IAB https://news.google.com/rss/articles/CBMiggFBVV95cUxPNFVweFVkZ1hrTHdKa05tREZSXzJ…

2026-03-13

IAB Japan https://news.google.com/rss/articles/CBMiqAJBVV95cUxNUjN0cDNkX1MyRGhnOC0tUVpEZm9…

2026-03-20

Interactive Advertising Bureau https://www.iab.com/news/outlook-study-forecasts-9-5-growth-in-u-s-ad-spend

2026-05-01

Science 2.0 http://www.science20.com/news_articles/rise_in_marijuana_use_not_as_high_as_prev…

2026-05-02

Science 2.0 http://www.science20.com/news_articles/less_sodium_processed_food_could_save_liv…

2026-05-02

Packaging Corporation of America https://www.packagingdive.com/news/packaging-corporation-america-q3-2025-earning…

2026-05-02

Huxiu (citing Wall Street Journal/Financial Times reporting) https://www.huxiu.com/article/4822369.html

2026-05-03

canadanewsmedia.ca https://canadanewsmedia.ca/mnuchin-sees-third-quarter-rebound-for-u-s-economy-th…

2026-05-29

Original Research

Interactive Advertising Bureau · Original study ↗

Methodology

IAB annual Outlook Study

Study: Unknown n=707 Methodology documented

Trend Over Time

Period	Value	Change
2024	$259,000,000,000
2025	7.6%	-100.0%
2026 (current)	9.5%	+25.0%
2026 (current)	63%	+563.2%

Segmentation

Industrymedia_entertainment RegionUS RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

US advertising industry: 9.5% digital ad spend. Source: Seoul Newspaper (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/us-ad-spend-growth-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/us-ad-spend-growth-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.5%</strong> — digital ad spend for US advertising industry<br><small>Source: Seoul Newspaper (2026) · <a href="https://lighthousedata.io/data/us-ad-spend-growth-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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