B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$9,200,000,000

$9,200,000,000 -- social media advertising spend forecast for US social media advertising market (2016 (forecast published January 2013))

Name: Social Media Advertising Spend Forecast Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2016 (forecast published January 2013) · BIA/Kelsey

Social media advertising spend is forecast to reach $9.2 billion in 2016.

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Attribution: BIA/Kelsey View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

$9,200,000,000

Unit

Currency Usd

Data Vintage

2016 (forecast published January 2013)

Entity

US social media advertising market

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BIA/Kelsey Primary Tier A

http://www.bia.com/Company/Media-Mentions/ ↗

Confidence: 32/100 Vintage: 2016 (forecast published January 2013) Channel: Common Crawl

Source Article

BIA/Kelsey in the News

Original Research

BIA/Kelsey · Original study ↗

Methodology

Earlier BIA/Kelsey social ad forecast cited by SocialNewsDaily

Methodology documented

Segmentation

Industrysocial_media_marketing,media_entertainment RegionUS RoleAll marketers Channelsocial

Cite this stat

Plain Text

US social media advertising market: $9,200,000,000 social media advertising spend forecast. Source: BIA/Kelsey (2016 (forecast published January 2013)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-ad-spend-9-2b-2016

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<blockquote cite="https://lighthousedata.io/data/social-media-ad-spend-9-2b-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9,200,000,000</strong> -- social media advertising spend forecast for US social media advertising market<br><small>Source: BIA/Kelsey (2016 (forecast published January 2013)) · <a href="https://lighthousedata.io/data/social-media-ad-spend-9-2b-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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