B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- social media advertising roi for Social media advertising (2023)
Social media advertising achieved a 21% ROI according to the 2023 ANA Response Rate Report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers (ANA)
Primary
Tier B
https://franklinmadisondirect.com/articles/direct-mail-roi/ ↗
Source Article
Direct Mail ROI Surpasses Digital Mediums
Blog
Direct Mail ROI Surpasses Digital Mediums
Direct mail return on investment surpasses top digital mediums, according to findings from the 2023 Association of National Advertisers (ANA) Response Rate Report.
Published February 2024, ANA’s report highlights 2023 benchmark performance and cost data…
Original Research
Association of National Advertisers (ANA)
· Original study ↗
Methodology
ANA 2023 Response Rate Report; third-highest ROI among media measured.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media advertising: 21% social media advertising roi. Source: Association of National Advertisers (ANA) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-ad-roi-2023
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<blockquote cite="https://lighthousedata.io/data/social-media-ad-roi-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- social media advertising roi for Social media advertising<br><small>Source: Association of National Advertisers (ANA) (2023) · <a href="https://lighthousedata.io/data/social-media-ad-roi-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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