B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- social media usage over 2hrs daily for Australian consumers (2022)
29% of survey respondents spend more than 2 hours per day on social media, up from 26% in 2021.
- The source text line states '29% spend more than 2 hours per day, up from 26% in 2021.' nestled in a bullet list of social media statistics, but does not explicitly name 'on social media' in that exact bullet line, though context strongly implies social media usage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2022
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier A
https://paulbudde.com/blog/digital-media-apps-services/internet-tv-now-larger-than-broadcast-tv/ ↗
Source Article
Internet TV now larger than Broadcast TV - Paul Budde Consultancy
According to a survey conducted by the ANU’s Social Research Centre, online services have surpassed broadcast TV as the preferred way for Australian adults to watch screen content. The survey found that 66% of respondents had an online subscription service last year, up from 62% in 2021. Free video …
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte Media Consumer Survey 2022; 26% in 2021
Methodology documented
Segmentation
Industrymedia_entertainment
RegionAU
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Australian consumers: 29% social media usage over 2hrs daily. Source: Deloitte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-2hrs-daily-deloitte-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-2hrs-daily-deloitte-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- social media usage over 2hrs daily for Australian consumers<br><small>Source: Deloitte (2022) · <a href="https://lighthousedata.io/data/social-media-2hrs-daily-deloitte-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.