B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
77%
77% -- share of social media marketing effectiveness for social media marketers (2025)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot Research
Primary
Tier C
https://blog.automatedsalesmachine.com/social-networking-in-marketing/ ↗
Source Article
Social Networking in Marketing: The Complete Playbook for Small Business Growth - The Conversion Feed
Social networking in marketing is the deliberate use of social platforms to build professional relationships, attract qualified leads, and convert connections into paying customers — without depending solely on paid ads. Small businesses that treat social networking as a core marketing system — not …
Original Research
HubSpot Research
· Original study ↗
Methodology
Cited from HubSpot Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media marketers: 77% share of social media marketing effectiveness. Source: HubSpot Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-marketers-strategy-effective-hubspot
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<blockquote cite="https://lighthousedata.io/data/social-marketers-strategy-effective-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of social media marketing effectiveness for social media marketers<br><small>Source: HubSpot Research (2025) · <a href="https://lighthousedata.io/data/social-marketers-strategy-effective-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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