B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- share of social media managers citing audience trust as top growth driver for social media managers (2025)
77% of successful social media managers cite audience trust and connection as their top growth driver.
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Lighthouse Research Team
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Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier B
https://www.overvisual.com/et/blog/how-to-grow-on-instagram-2025 ↗
Source Article
If you’re posting on Instagram but not seeing growth, you’re not alone.
Many creators spend hours making content only to get a handful of likes, low reach, and almost no new followers.
So why isn’t your Instagram growing — and what can you do about it in 2025?
In this post, we’ll break down the most…
Original Research
Hootsuite
· Original study ↗
Methodology
Cited from Hootsuite Social Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media managers: 77% share of social media managers citing audience trust as top growth driver. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-managers-audience-trust-growth-driver-2025
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<blockquote cite="https://lighthousedata.io/data/social-managers-audience-trust-growth-driver-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of social media managers citing audience trust as top growth driver for social media managers<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/social-managers-audience-trust-growth-driver-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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