B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- consumer trust in social media influencers for Millennials and Gen Z consumers (2021)
47% of Millennial and Gen Z survey respondents report having some trust in social media influencers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigcommerce.ca
Primary
Tier C
https://www.bigcommerce.ca/articles/ecommerce/future-of-ecommerce/ ↗
Source Article
The Future of Ecommerce: Trends to Watch in 2021
Original Research
bigcommerce.ca
· Original study ↗
Methodology
Survey cited in BigCommerce trend article; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials and Gen Z consumers: 47% consumer trust in social media influencers. Source: bigcommerce.ca (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-influencer-trust-millennials-gen-z
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<blockquote cite="https://lighthousedata.io/data/social-influencer-trust-millennials-gen-z" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- consumer trust in social media influencers for Millennials and Gen Z consumers<br><small>Source: bigcommerce.ca (2021) · <a href="https://lighthousedata.io/data/social-influencer-trust-millennials-gen-z" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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