B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- pct teams seeing social influence not first touch for B2B GTM teams that see social influence but cannot track first-touch (Q1 2026)
33% of B2B GTM teams with an active social presence report seeing social influence on pipeline but cannot track first-touch attribution.
- Filtered to respondents whose companies have an active social presence
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
770
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
GTMStack
Primary
Tier A
https://gtmstack.app/blog/state-of-gtm-ops-2026 ↗
Source Article
State of GTM Operations 2026 — Survey Results from 847 B2B Teams | GTMStack
State of GTM Operations 2026 — Survey Results from 847 B2B Teams
Original research on how B2B GTM teams are structured, what tools they use, how they run outbound and content, and where they plan to invest next.
GTMStack Team
Table of Contents
About This Survey
In Q1 2026, we surveyed 847 B2B go-to-…
Original Research
GTMStack
· Original study ↗
Methodology
Social attribution table; social section n=770
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B GTM teams that see social influence but cannot track first-touch: 33% pct teams seeing social influence not first touch. Source: GTMStack (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-influence-no-first-touch-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-influence-no-first-touch-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- pct teams seeing social influence not first touch for B2B GTM teams that see social influence but cannot track first-touch<br><small>Source: GTMStack (Q1 2026) · <a href="https://lighthousedata.io/data/social-influence-no-first-touch-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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