B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- recommendation rate after following brand for social media consumers (2022)
According to SproutSocial, 85% of consumers will recommend a brand after following it on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SproutSocial
Primary
Tier C
https://mapmycustomers.me/2022/03/02/linkedin-lead-generation-prospecting/ ↗
Source Article
Using LinkedIn Lead Generation Tools for Sales Prospecting - Map My Customers
Think you’ll never find qualified leads on a social media platform? Think again, because today, LinkedIn is one of the most powerful lead generation tools outside sales reps have at their disposal.
Lead generation is the process of attracting prospects, generating interest in your product or service…
Original Research
SproutSocial
· Original study ↗
Methodology
Attributed to SproutSocial
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media consumers: 85% recommendation rate after following brand. Source: SproutSocial (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-followers-recommend-brand
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<blockquote cite="https://lighthousedata.io/data/social-followers-recommend-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- recommendation rate after following brand for social media consumers<br><small>Source: SproutSocial (2022) · <a href="https://lighthousedata.io/data/social-followers-recommend-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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