B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- consumers buying from brands they follow on social for consumers (2023)
89% of consumers will buy from a brand they follow on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://linchpinseo.com/blog/digital-marketing-for-distilleries/ ↗
Source Article
Linchpin SEO : Your How To Guide to Digital Marketing for Distilleries
In an age where digital reigns supreme, distilleries, steeped in tradition and rich histories, find themselves at the crossroads of innovation and heritage. Gone are the days when word-of-mouth or a spot in the local newspaper was enough to secure patronage and sales. Today, with a global market onl…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 89% consumers buying from brands they follow on social. Source: Sprout Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-followers-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/social-followers-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- consumers buying from brands they follow on social for consumers<br><small>Source: Sprout Social (2023) · <a href="https://lighthousedata.io/data/social-followers-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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