B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of total engagement in first hour for social media posts (2025)
Social media posts receive 50% of their total engagement during the first hour after posting.
- Attributed broadly to 'studies' without naming specific research
Lighthouse Research Team
Last verified:
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Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How to become a social media analytics expert
How to become a social media analytics expert
Contents
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Are you struggling to create successful social media campaigns and wondering where you’re going wrong? Maybe you want to learn more about your audience and the topics that interest them?
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Methodology
Cited as 'studies show' without named source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
social media posts: 50% share of total engagement in first hour. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-engagement-first-hour-50
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<blockquote cite="https://lighthousedata.io/data/social-engagement-first-hour-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of total engagement in first hour for social media posts<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/social-engagement-first-hour-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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