B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- customer loyalty increase for brands engaging with audience on social media (2024)
Brands that actively engage with their audience on social media experience a 23% increase in customer loyalty.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brandwatch
Primary
Tier C
https://applaunchpartners.com/social-media-campaigns-your-marketing-quickstart-guide/ ↗
Source Article
Social Media Campaigns: Quickstart Guide for Marketers
Original Research
Brandwatch
· Original study ↗
Methodology
Cited as a 2024 Brandwatch study; secondary citation via blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands engaging with audience on social media: 23% customer loyalty increase. Source: Brandwatch (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-engagement-customer-loyalty-23pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-engagement-customer-loyalty-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- customer loyalty increase for brands engaging with audience on social media<br><small>Source: Brandwatch (2024) · <a href="https://lighthousedata.io/data/social-engagement-customer-loyalty-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.