B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- share of business leaders believing social drives brand awareness for business leaders (2025)
67% of business leaders believe social media drives brand awareness.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://www.sparkandpony.com/blog/the-roi-of-social-media-management-for-small-businesses ↗
Source Article
The ROI of Social Media Management for Small Businesses
March 19, 2026
•
5 min read
Our message to small business owners is simple: hiring a team of social media professionals to create content for you is no longer just an option.
It's a necessity.
You might be thinking… “Sure, Jan.”
After all, someone on your team has managed your social media for years…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social's 2025 Impact of Social Media Marketing Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business leaders: 67% share of business leaders believing social drives brand awareness. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-drives-brand-awareness-2025
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<blockquote cite="https://lighthousedata.io/data/social-drives-brand-awareness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of business leaders believing social drives brand awareness for business leaders<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/social-drives-brand-awareness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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