B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of social content new for social media content (2026)
Under the recommended 80/20 rule for social content distribution, 80% of social content is new and 20% is recycled.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WG Content
Primary
Tier C
https://ascendlymarketing.com/content-distribution-strategy/ ↗
Source Article
Content Distribution Strategy: Drive B2B & E
Original Research
WG Content
· Original study ↗
Methodology
Cited from WG Content article on content distribution strategy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media content: 80% share of social content new. Source: WG Content (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-content-new-vs-recycled-80-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-content-new-vs-recycled-80-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of social content new for social media content<br><small>Source: WG Content (2026) · <a href="https://lighthousedata.io/data/social-content-new-vs-recycled-80-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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