B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- social commerce share of online sales for global e-commerce (2025)
Nearly 19% of global online sales happen directly through social media platforms like Instagram, Facebook, and TikTok.
- The source notes 'nearly 19%'.
- Secondary citation without primary source attribution.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialhouse.co.za
Primary
Tier C
https://socialhouse.co.za/social-commerce-sa/ ↗
Source Article
Turn Likes into Sales: Social Commerce for SA Brands
Boost Sales with Social Commerce: A 2025 Guide for South African Businesses
Social commerce is no longer a nice-to-have; it’s an essential part of a winning e-commerce strategy. With nearly 19% of global online sales happening directly through platforms like Instagram, Facebook, and TikTok, the line…
Original Research
socialhouse.co.za
· Original study ↗
Methodology
Secondary citation in a marketing blog; original research source not identified
Methodology documented
Segmentation
IndustryeCommerce
RegionEMEA
Channelsocial
Cite this stat
Plain Text
global e-commerce: 19% social commerce share of online sales. Source: socialhouse.co.za (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-share-global-online-sales-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-commerce-share-global-online-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- social commerce share of online sales for global e-commerce<br><small>Source: socialhouse.co.za (2025) · <a href="https://lighthousedata.io/data/social-commerce-share-global-online-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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