B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- social commerce sales growth rate for US social commerce (2025-10)
U.S. social media-driven e-commerce sales grew by 28% in October 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier A
https://business.adobe.com/blog/adi-october-2025-holiday-shopping-actuals ↗
Source Article
U.S. E-commerce Growth Shows No Signs of Slowing Down Despite De Minimis, Tariff Concerns: Third Person
U.S. E-commerce Growth Shows No Signs of Slowing Down Despite De Minimis, Tariff Concerns
According to Adobe, U.S. e-commerce growth in October 2025 was an 8.2% year-over-year increase, reaching $88.7 billion in sales. Mobile spending surged 11.6%, social media-driven sales jumped 28%, and influence…
Original Research
Adobe
· Original study ↗
Methodology
Adobe e-commerce tracking data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 92% | |
| 2025-10 (current) | 28% | -69.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US social commerce: 28% social commerce sales growth rate. Source: Adobe (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-sales-growth-oct-2025
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<blockquote cite="https://lighthousedata.io/data/social-commerce-sales-growth-oct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- social commerce sales growth rate for US social commerce<br><small>Source: Adobe (2025-10) · <a href="https://lighthousedata.io/data/social-commerce-sales-growth-oct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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