B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- fmcg spend share social commerce for UK social commerce market (2025)
FMCG accounts for approximately 28% of total UK social commerce spending in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbox and Retail Economics
Primary
Tier B
https://www.retaileconomics.co.uk/retail-insights/thought-leadership-reports/unbox-the-billion-dolla… ↗
Source Article
The billion-dollar battleground of social commerce
The billion-dollar battleground of social commerce
DOWNLOAD FREE REPORT
8 minute read
The social commerce imperative: how platforms are turning attention into transactions
We surveyed 2,000 UK consumers to understand how social platforms are reshaping discovery, influence and purchasing behaviour
So…
Original Research
Unbox and Retail Economics
· Original study ↗
Methodology
Spending patterns reveal that social commerce is no longer limited to discretionary or trend-led purchases.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK social commerce market: 28% fmcg spend share social commerce. Source: Unbox and Retail Economics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-fmcg-spend-share-uk
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<blockquote cite="https://lighthousedata.io/data/social-commerce-fmcg-spend-share-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- fmcg spend share social commerce for UK social commerce market<br><small>Source: Unbox and Retail Economics (2025) · <a href="https://lighthousedata.io/data/social-commerce-fmcg-spend-share-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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