B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- population engaging in social commerce activities for Consumers across 11 countries (2022)
61% of the population across 11 studied countries engaged in a specified social commerce activity.
- Specific activities unspecified in excerpt beyond reference to social commerce / 'those activities' (61% for one activity, 56% for another)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fbamonthly.com
Primary
Tier B
https://www.fbamonthly.com/issues/20221212 ↗
Source Article
Amazon Fee Hike Fallout, Unicorns Built on Amazon, and much more
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All of the hundreds of billions of Amazon GMV involves external software. It’s an invisible layer surrounding Amazon with a combined enterprise value of tens of billions of dollars.
…
Original Research
fbamonthly.com
· Original study ↗
Methodology
Two activities measured: 61% and 56% engagement; 31% and 25% daily. Range noted; midpoint of first activity extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers across 11 countries: 61% population engaging in social commerce activities. Source: fbamonthly.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-engagement-11-countries-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-commerce-engagement-11-countries-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- population engaging in social commerce activities for Consumers across 11 countries<br><small>Source: fbamonthly.com (2022) · <a href="https://lighthousedata.io/data/social-commerce-engagement-11-countries-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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