B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- share of social commerce purchases for consumer electronics (global social commerce) (2025)
Consumer electronics is predicted to represent 13% of product purchases for social commerce by 2025.
- forecast / projection
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier B
https://martechasia.net/features/hot-social-commerce-trends-to-watch-out-for-in-2022/ ↗
Source Article
Hot Social Commerce trends to watch out for in 2022 | MartechAsia
Mohammed Sirajuddeen, the Growth & Digital Commerce Lead, Growth Markets, Accenture Interactive, shares his insights on the latest trends in social commerce and what this powerful shopping platform means for marketers.
Social media is a powerful platform, connecting people with family and friends ov…
Original Research
Accenture
· Original study ↗
Methodology
Accenture projection cited in article
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumer electronics (global social commerce): 13% share of social commerce purchases. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-electronics-purchases-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-commerce-electronics-purchases-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- share of social commerce purchases for consumer electronics (global social commerce)<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/social-commerce-electronics-purchases-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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