B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- social commerce buyer growth for Consumers buying through social media (global) (2020-2025)
The number of people buying through social media will increase by 43% from 2020 to 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2020-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marsunited.com
Primary
Tier B
https://www.marsunited.com/finding-efficiency-for-everywhere-commerce/ ↗
Source Article
Everywhere Commerce Needs Efficiency - Mars United
Ten key themes on the future of commerce marketing from Shoptalk Europe 2023.
Whatever the primary objective might be for your new shopper engagement strategy, retail media plan, generative AI adoption or revamped in-store activation, it also needs to deliver efficiency on the back end.
The need to …
Original Research
marsunited.com
· Original study ↗
Methodology
Forecast cited in Shoptalk Europe 2023 coverage; original attribution not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers buying through social media (global): 43% social commerce buyer growth. Source: marsunited.com (2020-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-buyer-growth-2020-2025
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<blockquote cite="https://lighthousedata.io/data/social-commerce-buyer-growth-2020-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- social commerce buyer growth for Consumers buying through social media (global)<br><small>Source: marsunited.com (2020-2025) · <a href="https://lighthousedata.io/data/social-commerce-buyer-growth-2020-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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