B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15.3%
15.3% -- share of google ai overviews citations from social platforms for Google AI Overviews (2026-03)
Social citations accounted for 15.3% of total citations in Google AI Overviews in March 2026 according to Profound.
- Profound monitoring across 3.25 billion citations across seven models and 14 countries
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Lighthouse Research Team
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Evidence graded
Value
15.3%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier B
https://seohandbook.co.uk/social-search/ ↗
Source Article
Social Search | The SEO Handbook
Social Search
Search no longer starts and ends on Google. People query YouTube, Reddit, TikTok, Instagram, LinkedIn and X directly, and content from those platforms now feeds into AI-generated answers across Google AI Overviews, ChatGPT Search, and Perplexity.
What is social search?
Social search is…
Original Research
Profound
· Original study ↗
Methodology
Profound citation monitoring across AI models
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 15.3% share of google ai overviews citations from social platforms. Source: Profound (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-citations-share-google-ai-overviews-2026
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<blockquote cite="https://lighthousedata.io/data/social-citations-share-google-ai-overviews-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.3%</strong> -- share of google ai overviews citations from social platforms for Google AI Overviews<br><small>Source: Profound (2026-03) · <a href="https://lighthousedata.io/data/social-citations-share-google-ai-overviews-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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