B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37.8%
37.8% -- social authenticity assumption rate for fashion research respondents (2022)
37.8% of respondents to Smart Protection's fashion research study believe that fashion items promoted across social channels must be genuine.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37.8%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smart Protection
Primary
Tier A
https://www.smartprotection.com/articles/7-fashion-trends-innovation-and-counterfeit-goods ↗
Source Article
Fashion brands use innovation to fight counterfeit goods
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July 18, 2022
Counterfeit goods inflict damage on the fashion industry, but innovation is being used to fight back. We revea…
Original Research
Smart Protection
· Original study ↗
Methodology
Smart Protection fashion research study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fashion research respondents: 37.8% social authenticity assumption rate. Source: Smart Protection (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-channel-authenticity-belief
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<blockquote cite="https://lighthousedata.io/data/social-channel-authenticity-belief" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.8%</strong> -- social authenticity assumption rate for fashion research respondents<br><small>Source: Smart Protection (2022) · <a href="https://lighthousedata.io/data/social-channel-authenticity-belief" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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