B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- share of social campaign value visible in analytics first four weeks for social media marketing campaigns (2022)
Only 47% of a social media marketing campaign's total value is visible in analytics within the first four weeks.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oracle Data Cloud
Primary
Tier C
https://loudbirdmarketing.com/blog/social-media-marketing-budget-costs/ ↗
Source Article
How to Set a Social Media Marketing Budget in 2022 (Costs Breakdown)
A Detailed Guide to Your Social Media Marketing Budget in 2022
Many small business owners are increasing their social media marketing budget in 2022. Why? Because customers, clients, and patients expect to see social media profiles when they research your business! Social media marketing builds trus…
Original Research
Oracle Data Cloud
· Original study ↗
Methodology
Cited as Oracle Data Cloud research; original methodology not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media marketing campaigns: 47% share of social campaign value visible in analytics first four weeks. Source: Oracle Data Cloud (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-campaign-value-first-four-weeks
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<blockquote cite="https://lighthousedata.io/data/social-campaign-value-first-four-weeks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of social campaign value visible in analytics first four weeks for social media marketing campaigns<br><small>Source: Oracle Data Cloud (2022) · <a href="https://lighthousedata.io/data/social-campaign-value-first-four-weeks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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