B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

40%

40% -- social media budget share video content for Social media budgets (video content on TikTok, Reels, Shorts) (2026)

Name: Social Media Budget Share Video Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2026 · Webprofit

Over 40% of social media budgets in 2026 is allocated to video content on platforms such as TikTok, Reels, and Shorts.

The source specifies 'ruim 40 procent' (more than 40 percent).

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Attribution: Webprofit View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

Social media budgets (video content on TikTok, Reels, Shorts)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Webprofit Primary Tier C

https://www.frank.news/wat-is-nu-de-beste-influencerstrategie-voor-jou-jou-en-jou/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Wat is nu de beste influencerstrategie? (voor jou, jou en jou)

Inhoudsopgave Door Frank 7 april 2026 — 12 minuten lezen De creator economy groeit in 2026 naar 280 miljard dollar, maar bereik is niet langer de maatstaf. Nederlandse merken verschuiven massaal van volgersaantallen naar culturele relevantie, langdurige samenwerkingen en nano-influencers. Deze deep …

Original Research

Webprofit · Original study ↗

Methodology

Cited from Webprofit; source states 'ruim 40 procent' (more than 40%), 40 used as lower bound

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Social media budgets (video content on TikTok, Reels, Shorts): 40% social media budget share video content. Source: Webprofit (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-budgets-video-content-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/social-budgets-video-content-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- social media budget share video content for Social media budgets (video content on TikTok, Reels, Shorts)<br><small>Source: Webprofit (2026) · <a href="https://lighthousedata.io/data/social-budgets-video-content-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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