B Evidence Grade B Graded under review Safe to Cite Dated

45%

45% -- share of content marketing orgs citing social algorithm changes for Content marketing organizations (2022)

2022  · Content Marketing Institute

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Attribution: Content Marketing Institute View source
Lighthouse Research Team
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Source verified Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2022
Entity
Content marketing organizations
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Content Marketing Institute Primary Tier C
https://b2bdigitalmarketers.com/blog/b2b-content-marketing-statistics/ ↗
Confidence: 48/100 Vintage: 2022 Channel: Common Crawl
Source Article
158+ B2B Content Marketing Statistics to Drive More Leads in 2022
Original Research
Content Marketing Institute · Original study ↗

Secondary compilation citing Content Marketing Institute

Methodology documented
Industrymarketing
Plain Text
Content marketing organizations: 45% share of content marketing orgs citing social algorithm changes. Source: Content Marketing Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-algorithm-changes-concern
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<blockquote cite="https://lighthousedata.io/data/social-algorithm-changes-concern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of content marketing orgs citing social algorithm changes for Content marketing organizations<br><small>Source: Content Marketing Institute (2022) · <a href="https://lighthousedata.io/data/social-algorithm-changes-concern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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